Since 2006 this event first time held Jogja Fashion Week always bring new concept and theme, at 2006 JFW brought The Expression of Traditions as the theme remarking the condition at that time that the local product is decreasing. The number of local craftman especialy for Batik and Lurik as local heritage also dramaticaly decreas because of globalizations effect, that condition bring big concern from GKR Pembayun, Afif Syakur and Alm.Isman Indarto to create an event to bring the spirit and passion for local product to improve and be stronger. The idea also supported by “Balai Pelayanan Bisnis Disperindagkop”, “Dinas Pariwisata Propinsi” and also “Dinas Pendidikan dan Budaya”. Then the idea was born as Jogja Fashion Week 2006, The Expression of Traditions at November 30 – Desember 3rd 2006.
